PRIME WEAR PRIVACY POLICY
At Prime Wear, we prioritize the security and privacy of our customers. When you shop for high-ticket performance parts with us, we ensure your personal and payment information is handled with the highest level of enterprise security. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from primewear.com.
1. INFORMATION WE COLLECT When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, when you make a purchase or attempt to make a purchase, we collect necessary Order Information, including:
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Your name
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Billing address and Shipping address
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Payment information (processed securely via our payment gateways; we do not store full credit card numbers)
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Email address and Phone number
2. HOW WE USE YOUR INFORMATION We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping within our designated timeframes, and providing you with invoices and/or order confirmations).
Additionally, we use this information to:
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Communicate with you regarding your build or order status.
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Screen our orders for potential risk or fraud (which is highly critical for premium, high-value auto parts).
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Provide you with targeted information or advertising relating to our performance products.
3. SHARING YOUR PERSONAL INFORMATION We share your Personal Information with trusted third parties to help us use your Personal Information, as described above.
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We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
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We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.
4. BEHAVIORAL ADVERTISING & TRACKING To help us grow and reach other automotive enthusiasts, we utilize targeted advertising platforms, including Meta Ads and TikTok Ads. We share minimal, encrypted data with these platforms to measure the performance of our marketing campaigns and show you relevant performance parts based on your browsing history on our store. You can opt out of targeted advertising at any time through the respective platform settings (e.g., Facebook Ad Preferences).
5. DATA RETENTION When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. This helps us verify warranty claims and assist with any future technical support you might need for your parts.
6. CHANGES TO THIS POLICY We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
CONTACT US For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@primewearllc.com or by mail using the details provided below:
Prime Wear LLC 3016 Barrybrook Ct, Springfield Illinois 62702, United States